Merit OEM Hosting Migration
BETTER PERFORMANCE. FASTER LOAD TIMES. MORE SECURE.
Project Objectives
ABOUT MERIT OEM
Merit Medical’s OEM division is a preferred suppler for many of the largest, well-respected medical device manufacturers around the world. Their breadth of products and custom capabilities translates into a dynamic and robust website that is always growing.
OBJECTIVES & CHALLENGES
For OEM’s large-scale product catalog and digital presence, performance was becoming a liability. Despite incremental optimizations, the site had reached a plateau within its existing hosting environment. Over the previous six months, declining Core Web Vitals (CWV) scores and GTmetrix performance ratings reflected a consistent underperformance that impacted both organic search visibility and user engagement. The degradation in site responsiveness jeopardized both search engine ranking and strained the user’s experience.
Improve Performance
& CWV Scores
Legacy hosting was could not keep up with the growing demands of the site and started slowing it down.
Improve User Experience
Reduce friction with improved load times.
Website Security
Optimizations
Legacy hosting was could not keep up with the growing demands of the site and started slowing it down.
What We Did
We executed a strategic migration of OEM’s digital platform to WP Engine’s cloud-based hosting environment, a move designed to unlock new levels of performance and stability. WP Engine’s advanced infrastructure offered:
- Improved caching to reduce load times
- Strengthened server-side performance so it's now tailored for high-volume, dynamic content
- Built-in security protocols to elevate the site's protection & compliance posture
17% Pre-Launch
Performance Score
FAILING
86% Post-Launch
Performance Score
PASSING
GT-Metrix Scores
58% Pre-Launch
Performance Score
Failing CWV
97% Post-Launch
Performance Score
Failing CWV
Impact & Results
Post-migration, OEM’s website experienced measurable improvements across key performance indicators. OEM’s site is now passing Core Web Vitals for both desktop and mobile with significantly reduced load times with improvements to first contentful paint and interactivity. We also stabilized the infrastructure to support future growth without the limitations of the old setup.
- Passing CWV & GT Metrix Scores
- Significantly Reduced Page Load Times
- Boosted Organic Search Rankings
The migration represented a pivotal shift away from incremental fixes to scalable performance-driven foundation.