3 critical components that greatly contribute to the success of your online profile
We began our online security series with our post on the true costs of an online attack. Then, we showed you why your business is still vulnerable. Today, we talk about how to develop a healthy online profile.
CUSTOMIZE YOUR ONLINE SECURITY PROFILE OFFERING
Your website is unique and your hosting/server environment should be tailored to your business’ needs. It also should account for your business’s future growth and market penetration goals.
There are many options that are scalable to fulfill budget requirements and successfully secure your data.
For instance, one of our current clients has an international presence, an E-commerce platform, and additional, smaller lead generation sites. This portfolio of websites requires a fully dedicated server environment with a master-master server configuration, a load balancer, and a redundant cluster in an undisclosed area to make sure that their site is always running, even in the event of a catastrophe at the main data center.
But most sites do not require something so robust. Usually, a cloud-based solution (discussed below) is the way to go.
Either way, each client is provided a unique solution based on current and potential future vulnerabilities and built with a long-term maintenance plan in mind that is affordable and manageable.
MULTI LAYERED STRATEGY
Malware and hacker capabilities continue to grow, adapt and challenge even the best security software. It is critical to cultivate a multi channel cybersecurity strategy to decrease and/or eliminate potential vulnerabilities and establish a trusted online presence that search engines will favor.
For instance, our partners at WP Engine provide one of the highest quality and most secure solutions for cloud based hosting environments. WP offers real-time security threat detection that blocks millions of attacks each day and they also provide automatic minor security patch updates. Periodic security audits and code reviews are implemented across all internal environments and processes. And, we at DeCort, take this one step further by providing our clientele a dedicated, shared solution so we have more control and authority over these environments.
It’s not sufficient to say that a product offers one, single approach to security anymore. There are multiple layers of security that need to be provided at each and every level that are organic and adapt to current and future threats.
REGULAR CARE AND MAINTENANCE
Preventative maintenance is a key factor for the success of your website’s cybersecurity. Websites are organic in nature and are in need of regular care and attention so that their performance and presence doesn’t encourage potential threats.
Cybersecurity is not a “one and done” expense. Your team must create a strategy that is adaptable to external threats and also accommodates your expanding business structure. However, all of this doesn’t mean anything without regular care and maintenance. Neglect is often the costliest expense your business will occur in the event of an attack.
Stay tuned for our last post of this series on what to do in the case of an attack.
About DeCort Interactive
Website performance tuning is our specialty. We harness the true power of your website and collaborate with you to better understand your company and its goals. Our team is a collective of passionate developers with interdisciplinary expertise. Your end product will be optimized to run at the highest level and we don’t stop until you are satisfied.
Contact us today to improve the performance of your website.