The Cadence Group is Utah’s leader in advisory and compliance. Their legacy site had not been updated in sometime and they wanted to refresh the overall look and feel of it without creating too much disruption to the current layout. Their main complaints of the legacy site was that the color scheme was too dark and many of the stock images seemed irrelevant and overused. While the site structure and navigation were good, the overall impression was that the website felt crowded, dark and did not showcase their industry expertise well enough.

Our style guide leaned on Cadence’s existing copy to showcase their services and we eliminated the heavy feel of the site by reducing the amount of images used and lightened the font type and theme colors. Existing photography was replaced with images that are more relevant to the copy and purpose of the page. We created branding continuity by incorporating their corporate logo colors and curve with a gradient image overlay for the banner slider and integrated a light, curve background in their services section. Although a full site refresh was not within the current budget, we were able to apply global changes to the site style guide to extend the design throughout the site. The end result is a homepage that feels professional and polished.