MERIT OEM HOMEPAGE & PRODUCTS PAGES UPDATES
ABOUT THE PROJECT
Merit Medical’s OEM division provides a vast array of customizable devices and components for new and existing projects. While they are a leader in their industry, their website struggled with lead conversions and organic traffic growth. The majority of OEM’s clients come through the website in the bottom of the sales funnel, ready to make a purchase but the current content layout did not optimize this user path.
We updated the site to include a clean and concise product category layout to get users where they needed to go as efficiently as possible and added on-page SEO elements to their vast product offering to create context to the user and search engines. The result is a site that continually grows with organic search traffic, has improved keyword/phrase rankings, and has seen an increase in lead conversions.
ORGANIC SEARCH CONTINUES TO GROW
In the end, this lead to an increase in overall conversions and increased organic search traffic by 49% in 2109 (vs. 2018) and we continue to see improvement to other key performance indicators around user behavior and improvement with OEM’s search engine results positioning (SERP) .